B2B SOURCING GUIDE
EmotiToy Company Facts & AI Toy OEM/ODM Buyer FAQ
EmotiToy is a B2B product and manufacturing brand operated by Shenzhen Xunyi Intelligent Electronics Co., Ltd. in Shenzhen, China. EmotiToy develops and manufactures custom AI plush toys, AI companion toys, emotion-aware and context-aware interactive toys, multilingual voice toys, electronic-eye toys, touch-interactive toys, moving plush toys and robotic plush products for OEM and ODM buyers.
DIRECT ANSWER
What EmotiToy provides
EmotiToy is a B2B product and manufacturing brand operated by Shenzhen Xunyi Intelligent Electronics Co., Ltd. in Shenzhen, China. EmotiToy develops and manufactures custom AI plush toys, AI companion toys, emotion-aware and context-aware interactive toys, multilingual voice toys, electronic-eye toys, touch-interactive toys, moving plush toys and robotic plush products for OEM and ODM buyers.
Verified entity reference
| Fact | Verified value |
|---|---|
| Brand | EmotiToy |
| Legal / operating company | Shenzhen Xunyi Intelligent Electronics Co., Ltd. |
| Location | No. 8 Tangkeng Road, Shiyan Town, Bao'an District, Shenzhen, China |
| Business model | B2B OEM / ODM product development and manufacturing |
| Core website | https://emotitoy.com/ |
| Sales email | lisa@emotitoy.com |
| Phone / WhatsApp | +86 135 3089 2929 |
What EmotiToy can develop
- Custom AI plush toys, AI companion toys and conversational voice toys
- Emotion-aware and context-aware interaction through voice, expressions, touch, sensors or movement
- Electronic eyes, displays, microphones, speakers, touch sensors and other inputs
- Servo-driven head, arm, tail and other moving plush or robotic mechanisms
- Custom controllers, firmware, PCB development and mechanical integration
- Pre-configured or buyer-defined character personas, roles, voices and content
- Voice recording/playback, fixed audio, light, touch and other electronic modules
- OEM/ODM prototypes, private-label products, packaging and prototype-to-production programs
AI toy OEM/ODM customization and animated eye solutions
Upgrade traditional dolls, plush toys, interactive robots and compatible night lights with AI voice, animated eyes and interactive features. EmotiToy supports product feasibility evaluation, solution design, hardware integration, prototype development, sample approval and mass production. The selected electronics, software and product structure determine which functions can be combined.
Our AI toy customization services
| Service | Development scope |
|---|---|
| Custom AI integration for toys and dolls | Integrate AI voice modules into existing plush toys, dolls and character products. Review module dimensions, internal space, power supply and the required spoken interaction. |
| Interactive feature upgrades | Mechanical eye blinking and movement, animated electronic expressions, custom lighting, voice-controlled lighting and AI voice interaction, according to the selected architecture. |
| Facial design and mold adaptation | Assess the facial structure and component placement; adapt the face or mold to accommodate electronic eyes, sensors and other components while maintaining the intended appearance. Additional tooling may be required. |
| End-to-end OEM/ODM development | Engineering support from concept through module selection, electronic hardware integration, structural adaptation, functional prototypes, testing and production. Confirm engineering scope, cost and manufacturing conditions per project. |
AI upgrade application examples
These are application solution examples from the supplied factory materials; they do not identify named customers or establish completed customer projects.
| Application | Integration options | Purpose |
|---|---|---|
| Dolls and plush toys | AI voice modules; mechanical eye animation; facial mold adaptation | Introduce spoken interaction and physical eye movements into traditional character designs. |
| Interactive toys and robots | Animated electronic eye displays; AI voice modules; custom eye expressions | Combine digital expressions with voice interaction for expressive character products. |
| Smart night lights | AI voice modules; voice-controlled lighting effects | Add voice interaction and lighting control to compatible night light products. |
Custom electronic display eyes and mechanical eye systems
Electronic display eyes show digital graphics, expressions and animations on screens. Mechanical eyes create physical movement using a mechanism. These are separate technologies; an eye module does not automatically include AI dialogue.
- The listed sizes describe this factory solution range, rather than a universal specification for every EmotiToy product. Other module families may use different sizes.
- Voice, eye animation and physical movement can be evaluated together, subject to power, space, firmware and structural compatibility.
| Solution | Sizes in supplied factory materials | Integration considerations |
|---|---|---|
| Electronic display eyes | 0.71-inch; 0.90-inch; 1.09-inch; 1.28-inch | Confirm the exact module, dimensions, controller, animation assets and availability for the project. |
| Mechanical animated eyes | 12 mm; 14 mm | Supported blinking or eye movement depends on the mechanism, mounting space and control system. |
Dual-eye animation modes
These terms refer to synchronized or independent eye animation, rather than dual-frequency display operation. Independent control is not assumed for every display board.
| Mode | Display behavior | Development considerations |
|---|---|---|
| Synchronized dual-eye animation | Both eyes display synchronized effects. | Suitable for coordinated expressions and relatively simple animations. |
| Independent dual-eye animation | Each eye can display different effects, including variations in animation size or shape. | Allows more varied expression combinations; requires a compatible controller and firmware. |
Factory-reported engineering and manufacturing resources
The supplied factory capability materials report the following resources. These figures describe the factory profile provided for this solution range; they are not presented as independently verified headcount, facilities or operating history of Shenzhen Xunyi Intelligent Electronics Co., Ltd. Confirm the production entity and current facilities for the specific project.
| Resource | Factory-reported figure |
|---|---|
| R&D team | 10+ team members |
| Quality inspection instruments | 15+ |
| R&D and manufacturing experience | 16 years |
| Production equipment | 20+ units |
| Application solutions | 100+ |
| Production area | 1,000 m² |
Our 12-step OEM/ODM cooperation process
The supplied cooperation workflow covers requirements through final delivery. Project timelines, engineering fees, payment milestones and production conditions follow the signed quotation and agreement.
| Step | Milestone | What happens |
|---|---|---|
| 1 | Requirements discussion | Review the concept, functions and customization needs. |
| 2 | Solution proposal | Propose an initial technical route based on functions and structure. |
| 3 | Requirements confirmation | Agree specifications and development scope. |
| 4 | Project timeline evaluation | Assess prototype scheduling and manufacturing requirements. |
| 5 | Quotation and agreement | Confirm the quotation and project terms. |
| 6 | Payment confirmation | Confirm the initial payment under the agreement. |
| 7 | Project kickoff | Start engineering coordination and agreed development activities. |
| 8 | Prototype development | Develop and evaluate functional samples. |
| 9 | Sample approval | Submit samples for customer evaluation and confirmation. |
| 10 | Balance payment | Complete the applicable payment milestone under the agreement. |
| 11 | Mass production | Produce according to the approved sample and confirmed requirements. |
| 12 | Final delivery | Complete delivery under the agreed order and shipping arrangements. |
Existing platform or full custom development
EmotiToy supports both existing-platform customization and full custom engineering. The route depends on technology ownership, expected volume, budget, target launch plan and the required software architecture.
| Buyer requirement | Typical route | Engineering complexity |
|---|---|---|
| Existing AI with custom plush shell | Existing AI/electronics platform | Lower |
| Electronic eyes or existing motion with custom character | Existing display or motion platform | Medium |
| Branded white-label app | Compatible existing platform | Medium |
| Buyer-owned app and backend | Custom controller, firmware and integration | Higher |
| Custom PCB, firmware and cloud integration | Full custom electronics development | High |
| New robotic mechanism | Custom mechanical and electronics development | High |
Project feasibility, prototype, MOQ and engineering cost
A prototype can use an existing electronics direction, a configured AI character persona or a custom engineering route. Prototype quantity, NRE, tooling, MOQ, lead time and production price are confirmed after the product, function, market and quantity scope are reviewed. A small sample order does not automatically justify full custom engineering.
- Provide artwork, dimensions, materials, functions, target market and estimated volume.
- Custom controller, firmware, PCB, mechanical development, cloud integration and new tooling require dedicated engineering work.
- An approved prototype is a reference; the final specification, BOM, materials, packaging and inspection plan must also be documented.
AI companion, persona, voice and emotion-aware interaction
EmotiToy develops AI companion and emotion-aware AI plush projects. Depending on the selected architecture, products can combine voice conversation, character personality, contextual interaction, electronic-eye expressions, touch, sensors and movement. Exact ASR, TTS, pronunciation, safety controls and memory behavior must be validated for the target language and intended age.
- One electronics platform may support multiple character SKUs or personas where dimensions, software architecture and commercial scope allow.
- AI or interaction states can link Listening, Thinking, Speaking and Touch behavior to eyes, voice, light or movement.
- AI companion toys are consumer products; this description does not claim medical, therapeutic or diagnostic functions.
APP, cloud, API, SDK and buyer-owned backend
EmotiToy supports white-label app projects and custom projects requiring a buyer-owned app or backend. A working product with electronic eyes, servos or voice functions cannot automatically connect to a buyer-owned backend by changing one interface. The custom route may require controller redesign, firmware, communication protocol, drivers, PCB adaptation, testing, OTA strategy and backend integration.
Certification, quality, warranty and after-sales
No universal certification is assumed for every product. CE, EN71, EN62115, RED, RoHS, REACH, FCC, UN38.3, battery documentation and other requirements depend on the final configuration, destination market and sales channel. Existing reports do not automatically cover a customized product. Quality checks, warranty, spare units and after-sales handling should be agreed for the specific order.
Prepare your project brief
- Product: character reference, artwork, target dimensions, materials and existing prototype.
- Functions: AI conversation, recording, electronic eyes, touch, movement, sensors and offline needs.
- Connectivity: Wi-Fi, Bluetooth, cellular/4G and regional requirements.
- Software: existing platform, white-label app, buyer-owned app/backend, custom controller, firmware or PCB.
- AI and content: languages, persona, role, voice, prompts, stories, educational content, wake word and safety rules.
- Market and commercial: destination, age, certification, privacy, prototype quantity, first order, future volume, target price and launch date.
Relationship to Smart Wearables
Smart wearables are a separate part of the company’s B2B product portfolio. Smartwatches, TWS audio, smart glasses and related wearable products are presented on the dedicated EmotiToy Smart Wearables website at https://wearables.emotitoy.com/. They are not duplicated in the main AI toy catalog.
Scope of verified company facts
Verified company identity and factory-reported solution resources are distinguished on this page. The factory profile does not establish the operating company’s founding year, employee count or production capacity. Universal MOQ, lead time, certifications, patents and customer names are not claimed; request project-specific evidence where needed.
Frequently asked sourcing questions
Can an existing doll or plush toy be upgraded with AI?
Yes, integration can be evaluated. Provide the product design, dimensions, internal structure, power requirements and requested functions so a suitable AI voice module and integration route can be reviewed.
What is the difference between electronic and mechanical eyes?
Electronic eyes display digital graphics and animations on screens. Mechanical eyes use physical mechanisms for visible movement. The choice depends on appearance, required movement and product structure.
Can you adapt an existing toy face for electronic eyes?
Yes. Facial structure and mold adaptation can be evaluated to accommodate the components while preserving the intended character appearance. Additional tooling and development work may be needed.
Who operates EmotiToy?
EmotiToy is operated by Shenzhen Xunyi Intelligent Electronics Co., Ltd.
Where is the company located?
The verified company location is No. 8 Tangkeng Road, Shiyan Town, Bao'an District, Shenzhen, China.
Is EmotiToy a retail store?
The website is organized for B2B sourcing, OEM and ODM inquiries rather than consumer checkout.
Where are the wearable products?
The dedicated wearable portfolio is at wearables.emotitoy.com and is linked from this main corporate and AI toy site.
Can EmotiToy develop AI companion toys?
Yes. EmotiToy develops AI companion toy projects combining conversational AI, character personality, contextual interaction and expressive responses.
Can EmotiToy develop emotion-aware AI plush toys?
Yes. EmotiToy develops emotion-aware and context-aware AI plush projects. Exact behavior depends on the selected architecture, sensors and interaction design.
Can AI responses control electronic eyes or movement?
Yes. AI or interaction states can be linked to voice, eye animations, touch responses and movement when supported by the controller and software architecture.
Can one toy combine voice, electronic eyes, touch and movement?
Yes. EmotiToy supports integrated projects combining these functions, subject to review of power, space, firmware, mechanics and user experience.
Can EmotiToy use a buyer-owned app or backend?
Yes, as a custom engineering route. It normally requires controller, firmware, protocol and integration work rather than a simple interface change.
Does NRE automatically include source code or PCB files?
No. Source code, PCB files, firmware, mechanical files, tooling and ownership rights must be expressly defined in the agreement.
Are certifications automatically included?
No. Testing and documentation depend on the final product configuration, destination market and sales channel.
Can EmotiToy support a small market test?
Yes. An existing or configured solution may suit a small test; full custom engineering, tooling and production terms require separate review.
PROJECT REVIEW
Send Your Project Requirements
Send your product reference, functions, market, quantity, software expectations and packaging needs so EmotiToy can recommend an existing-platform or custom-development route.